Creative places a bet on mobile devices, with Zii Egg.
The Zii EGG runs the new “Plaszma” platform, which has something to do with “StemCell Computing” and allows developers to simultaneously develop for Plaszma and Android.
This is the garbage that makes me want to wrestle my way into technology product marketing. I was waiting for someone to jump into the pocket-computing market and just avoid the wireless industry altogether by making a device that’s not a phone with a contract. Something to go against the iPod touch.
The product seems to have everything: Google’s operating system, all the sensors the iPod touch has and more, including GPS and an even more sensitive touchscreen. But, the idea that someone (even worse, a department of people) got paid to do the marketing and branding for this raises my blood pressure.
Creative forfeited the chance at widespread success when they decided the terms “Zii,” “EGG” or “Plaszma” were acceptable to print in any of the copy. I’ll even give them a pass on the design of the device, which resembles a Chinese iPhone copycat.
If it makes them enough money on an anti-Apple, hobbyist level, it’ll stick around. With this presentation, however, it’ll never be known by the layman, just like their MP3 players.
